Ad
Analysis
· Apple: (mac vs pc)
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Apple is known for its insane attention to detail.
Often times, it's what sets Apple's products apart from the competition. Some of
these features are incredibly useful and make its products more enjoyable,
while others are purely cosmetic. Regardless of the value they add to the
overall experience, it's fascinating to learn about the lengths Apple goes to
when it comes to design and product development.
The ads of Apple are simple and easy to understand
for the common man. In their promotion of Mac they used the easy way to
communicate to the audience. Two guys standing and talking and its set in a
white background. It provides no lengthy list of product features, no mention
of price, no information to how to buy a mac, They only aims to make one point,
that is one way in which mac’s are better than pc’s. Apple billboard ads are
similar in this way. The reason behind the success was:
1 Simplicity
in marketing
They
uses quality media platform and design firm
· Kfc
KFC was one of the
first fast food chains to expand internationally, opening outlets in Canada,
the United Kingdom, Mexico, and Jamaica by the mid-1960s. Like Rolex, KFC
doesn’t needs to market its own brand. In world level there is no competitors
for them. It was just a lust for promotion that landed them into a great
trouble. KFC made an unusual offer on a TV show called oprah and the viewers
were told that they could download a free coupon for a two piece chicken meal
with two side dishes and a biscuit. The only problem was that they weren’t at
all prepared to honor the deal. When 4 million people showed up to collect
KFC’s across U.S, the country fell apart. There were mini riots, service
refusal and most important there was not enough chicken. The show oprah had to
pull the coupons from their website. At the end, 10.5 million coupons were
downloaded and Americans consume 42 million worth of free food. It was just a crispy marketing fail!
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